Not every crossroads jolts you like your first time crossing the main intersection of Times Square—blinding lights, noise, and a pulse you feel in your chest. Some arrive quietly, tapping your shoulder, waiting for you to turn around.
Junior year at Colorado State, I was a Denver kid with Broncos pride and a 14-year-old memory of an American Bleak t-shirt flop still lingering. Then two books hit: Nuts!—Southwest Airlines’ gospel of heart and hustle—and Winning, Jack Welch’s guide to corporate conquest.
I didn’t want to choose between joy and performance. I wanted both.
So I sent out 10-page love letters—CSU underdog chasing giants.
Southwest bit. They flew me to Dallas (on Delta—irony fully intact) for a group interview. I was the only guy among nine women, sweating bullets, running on instinct. I landed the internship. They offered me a full-time spot. Their “LUV” culture was real—warm, inviting, profitable. It felt like the job equivalent of a campfire.
GE? Nothing. Silence.
The following fall after returning from my internship with Southwest, I was still hungry for GE. So, I decided to get in my truck and drive down to the nearest GE plant, located in Loveland, CO, about 45 minutes from my university campus. I walked in with a résumé and a stubborn smile and handed my information over to the receptionist who looked like she was trained by the Secret Service. Nothing.
A few weeks later, I came back with a huge bouquet of flowers. That following Tuesday morning, my phone rang, “You’re rather persistent,” said Tom B., a GE finance exec. I was in!
GE paid double what Southwest offered for an entry level position right out of college. It was a rocket ride: financial rotations, boardrooms, high-stakes projects. I learned how to pitch, how to cut through chaos, how to survive in rooms with teeth. Eventually, I was on the team who helped orchestrate the dismantling of GE Capital—playing chess while the board kept shifting.
But even then, something else was tugging.
I’ve always been drawn to marketplaces—the most maddening business model to start, and the most rewarding to crack.
Over the years, I built several. Campus Special—linking advertisers to college students. Idle Cars—a fleet-sharing platform in New York. Slamming real estate side deals in Manhattan—connecting renters with landlords and keys that never quite worked. Then building electronic trading systems on Wall Street—matching buy and sell orders in milliseconds. And most recently at Paymode X where we facilitated online payments from payers to service providers who needed to get paid.
Each was its own storm of friction. But when they clicked, it was magic. Marketplaces connect. They unlock value. They bring strangers into sync. That’s what I kept chasing.
But that was never the endgame.
What stuck with me wasn’t the title or the pay. It was the hum I kept hearing underneath—the urge to build something that mattered. Something people actually used. Something alive. I admire systems with heart. Platforms with purpose. A path that lets others walk more freely.
That first big crossroads—GE or Southwest—wasn’t about corporate culture or cash. It was about listening to the deeper pull. I picked intensity then. And I’m rounding it out with purpose now.
And maybe that’s what real growth looks like—not switching lanes, but learning which road actually belongs to you.






